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Case studies

A Feast of Success: The Chefz's Eid al-Fitr Takeover Triumph

Objective

The Chefz, a leading food delivery platform in Saudi Arabia, sought to elevate its brand presence during the highly competitive Eid al-Fitr season. The Chefz aimed to maximize brand awareness and visibility during Eid al-Fitr, a period marked by heightened demand for food delivery services.

Solutions

With the support of the Aleph team, The Chefz harnessed the power of X's Takeover campaigns. This strategic approach included the use of Image Carousel Ads and Video Ads to capture audience attention and drive engagement.

Results

  • 21.12 million impressions: A vast audience was exposed to The Chefz's brand message.

  • 190,000 video views: Compelling video content resonated with viewers.

  • 199,700 post engagements: Users actively interacted with the campaign.

  • 40% increase in revenue: The campaign directly boosted sales during Eid al-Fitr

  • 36% increase in purchases: A significant surge in orders demonstrated the campaign's effectiveness.

+21 M
Impressions
+40%
Increase in Revenue Takeover Day VS Daily Avg. Revenue that week

In the fast-paced digital arena, seizing the moment is non-negotiable. Our Takeover campaigns not only elevated The Chefz but also underscored our mastery in maintaining high visibility, setting new standards for strategic marketing.

Hind Al Malki, - Senior Digital Marketing Specialist, The Chefz

The Chefz

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