Aleph and Microsoft Advertising announce official collaboration in Belgium and Switzerland
21 May 2024, Miami. Aleph, a global ecosystem of digital experts connecting thousands of advertisers with billions of consumers, has announced an official collaboration with Microsoft Advertising in Belgium and Switzerland. Microsoft Advertising and Aleph are already working together in two regions (Latin America and Central and Eastern Europe) to support advertisers with Microsoft Advertising campaigns for search, audience and shopping products.
Under the agreement, which is effective from April 2024, advertisers and agencies in Belgium and Switzerland can leverage the expertise of Aleph's experts to execute effective advertising campaigns in Microsoft Advertising's search and audience ecosystem, enabling advertisers and agencies to fully engage with the Microsoft Advertising Platform, reaching a unique, growing audience of over a billion individuals across Windows, Bing, Copilot, Xbox, Outlook, Microsoft Start, and a third-party publisher network.
To create growth opportunities for advertisers and agencies, Aleph employs a dedicated Microsoft-specific sales and service team in Belgium and Switzerland to provide clients with tailored solutions for media planning, audience strategy and effective campaign optimization. The team also leverages Aleph's extensive industry and platform knowledge to help advertisers and agencies create, execute and analyze effective digital campaigns tailored to both markets. Aleph's cross-border credit and payment solution, Aleph Payments, will streamline payment processes and simplify international campaigns for advertisers and agencies.
"Microsoft Advertising is pleased to announce this sales and marketing collaboration with Aleph. Microsoft Advertising will benefit from Aleph's exceptional on-the-ground expertise, enabling advertisers and agencies to fully utilize the capabilities of the Microsoft Advertising platform, to reach our unique, growing audience of over one billion people across multi-channel touchpoints and critical moments in the customer decision journey" said Mark Richardson, Regional Vice President for Europe, Middle East, Africa and Latin America at Microsoft Advertising.
"We are excited to work with Microsoft Advertising to enable our clients to create impactful campaigns across Microsoft's strong product portfolio and benefit from Microsoft’s investments in innovations such as generative AI " said Ignacio Vidaguren, Partner and Chief Operating Officer at Aleph.
Microsoft Advertising connects more than one billion people at key moments in their work and leisure lives. With over 15 billion monthly searches, Microsoft Advertising with Windows accounts for nearly 660 million monthly PC searches in 187 markets worldwide. In Europe, there are approximately 3.1 billion searches per month, initiated by 170 million PC users. In Switzerland and Belgium, you can reach immediately more than 30% of the total population with Microsoft Advertising in each country.(Source: Global Web Index (Q3 22-Q2 23).)
If you have any questions and would like to contact Aleph directly, please use this e-mail address: [email protected]
-End-
Press contacts
Adam Bezeczky, Global Communications Manager
Or via Hudson Sandler
Adam Joste-Smith
About Aleph
Aleph is an ecosystem of global digital experts and technology-driven solutions that enables the growth of digital marketing. We connect thousands of advertisers with billions of consumers and enable local businesses growth through digital advertising. Aleph is active in more than 130 primarily emerging countries and helps advertisers engage with consumers on over 45 of the world’s leading digital platforms, such as Google, Meta, Microsoft, Pinterest, Reddit, Snap, Spotify, TikTok, Twitch, Uber, X and others.
Through tailored solutions built on proprietary technology, through our local teams, we provide media partnerships, proprietary ad tech solutions, digital advertising education and cross-border payment solutions.
Aleph was established in 2021 after evolving from IMS’ birth in 2005, and continues to be led by its founding CEO, Gaston Taratuta, EY Entrepreneur of the World 2022, with a vision to accelerate the global shift from offline to online and drive long-term economic growth.
Aleph’s approach has been highly successful to date. In recent years, the Group has scaled up to more than 1,400 employees in 65+ offices across five continents and has secured investment from institutional partners including CVC Partners, Mercado Libre, Sony, X, and Snap.