January 29th, 2024
8 mins read

Aleph expands strategic partnership with Reddit in APAC

Press release

Miami, January 29, 2024. Aleph, an ecosystem of global digital experts and technology-driven solutions that enables the growth of digital marketing, is strengthening its partnership with Reddit to support the growth of advertisers and agencies across Cambodia, Hong Kong, Malaysia, Taiwan and Vietnam.

The expansion into the Asia Pacific region (APAC)  comes just over a year after Aleph first started working with Reddit. The expanded focus on the Asia Pacific region (APAC) builds on the already successful partnership between Aleph and Reddit which strengthens Reddit’s growing international sales team – which includes a team based in Australia – and connects local advertisers in  13 European and 7 counties  in Central Asia with the platform. 

Reddit is a community of more than 100,000 communities organized around interests, hobbies and passions. From cooking, to movies, to skincare, there is a community on Reddit for every topic imaginable, which makes it an invaluable opportunity for advertisers of all kinds. Reddit users come to the platform to actively seek information from highly informed communities and the richness of discussion that happens on Reddit is unmatched anywhere else online.

Aleph’s role is to create and grow markets for major platforms across the digital advertising ecosystem. With dedicated sales and support teams who are often on-the-ground in market, Aleph enables major platforms to expand into new markets and reach local advertisers.. 

“As Reddit continues to scale internationally, it’s imperative we have the right teams on-the-ground in countries all over the world, who can connect local advertisers with our local audience and drive long term business success,” said Reddit Chief Revenue Officer, Harold Klaje. “Our Aleph partners are extensions of our Reddit Sales team and our work together strengthens our global footprint, allowing us to reach a more diverse set of advertisers across key regions like Europe, the Middle East and now APAC.” 

“We are delighted to further expand our partnership with Reddit. Our reputation in the market has enabled the growth of such partnerships and for that, we are grateful,” said Aleph APAC Managing Director, Sunny Nagpal. “Expanding our work with Reddit into APAC  will see our local teams bring  decades of experience to drive opportunities for local advertisers and brands across all industries, connecting them with Reddit users in their local market and beyond.”

Press contacts

[email protected]

Adam Bezeczky, Global Communications Manager

Or via Hudson Sandler

Andrew Richards, Adam Joste-Smith

[email protected]

 About Aleph

Aleph is an ecosystem of global digital experts and technology-driven solutions that enables the growth of digital marketing. We connect thousands of advertisers with billions of consumers and create markets for local businesses to grow through digital advertising. Aleph is active in more than 130 primarily emerging countries and helps advertisers engage with consumers on over 45 of the world’s leading digital platforms, such as Google, Meta, Microsoft, Pinterest, Reddit, Snap, Spotify, TikTok, Twitch, Uber, X  (formerly Twitter) and others.  

Through tailored solutions built on proprietary technology, through our local teams, we provide media partnerships, proprietary ad tech solutions, digital advertising education and cross-border payment solutions. We excel in expanding into unfamiliar territories and navigating local and central bank regulations Through Aleph Payments, our cross border credit underwriting & payments service, we simplify complexities from KYC, local billing in 49 currencies, collections, tax settlement, exchange settlement, cross-border credits and payments allowing businesses to focus on their main business operations.

Aleph was established in 2021 after evolving from IMS’ birth in 2005, and continues to be led by its founding CEO, Gaston Taratuta, EY Entrepreneur of the World 2022, with a vision to accelerate the global shift from offline to online and drive long-term economic growth. To support this shift, Aleph launched its own social initiative, Digital Ad Expert, which is on a mission to create economic opportunities through digital advertising education.  

Aleph’s approach has been highly successful to date. In recent years, the Group has scaled up to more than 1,600 employees in 65+ offices across 5 continents and has secured investment from institutional partners including CVC Partners, Mercado Libre, Sony, Twitter, and Snap.

Find out more: alephholding.com

About Reddit

Reddit is a community of communities where people can dive into anything through experiences built around their interests, hobbies, and passions. Our mission is to bring community, belonging, and empowerment to everyone in the world. Reddit users submit, vote, and comment on content, stories, and discussions about the topics they care about the most. From pets to parenting, there’s a community for everybody on Reddit and with over 50 million daily active uniques, it is home to the most open and authentic conversations on the internet. 

For more information, visit redditinc.com.

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