Baku, September 5, 2024 - Aleph, the leading global enabler of digital advertising, has been selected as the official reseller for TikTok in Azerbaijan. This strategic partnership allows Aleph to provide unique advertising solutions to brands and businesses seeking to engage with TikTok's massive and growing user base in the country.
As the official sales partner for TikTok in Azerbaijan, Aleph will become the platform's primary partner, working hand-in-hand with the regional TikTok team to provide access to the best practices, optimal strategies and solutions, and hands-on campaign support to advertisers to share with clients in the market. With over 1 billion users globally, the platform continues to grow in popularity in Azerbaijan, and this partnership represents a significant opportunity for brands to reach a dynamic and engaged audience through one of the most innovative platforms available today.
Anastasia Panina, General Director, TikTok Global Business Solutions in Eastern Europe and Central Asia, said: "We're excited to announce Aleph as the TikTok sales partner in Azerbaijan, particularly as our local community continues to grow and thrive while elevating the creative ecosystem. We plan to continue to elevate the ecosystem, and with this partnership, advertisers in Azerbaijan will now have access to new digital advertising formats that no other platform can offer, while also benefiting from local servicing capabilities".
Sergey Dovedov, Regional Managing Director at Aleph expressed his enthusiasm for the partnership, saying "TikTok is the leading destination for short-form mobile video. We are excited to strengthen our collaboration through our sales partnership in Azerbaijan, we support advertisers, agencies, and small to medium-sized enterprises in seamlessly tapping into TikTok's potential and connecting with engaged audiences. Through education, local support and knowledge we stay true to our core mission: to enable digital advertising for all."
Note to editors:
Aleph and TikTok have launched their global collaboration in 2019 covering markets in Latin America and Europe. By 2024 they have expanded the scope of their agreement to Azerbaijan.
Press contacts
Adam Bezeczky, Global Communications Manager
Aigerim Kurmanaliyeva, Global TikTok Marketing Partner, Aleph Group Inc.
About Aleph
Aleph is a global digital advertising company operating in 140+ countries, connecting over 26,000 advertisers with over 3 billion consumers. Through partnerships with 60+ leading digital media platforms including TikTok, X, Microsoft, Google, and others. Aleph empowers businesses and communities in underserved markets by building and supplying proprietary technologies with localized solutions, offering local teams of industry and platform experts.
About TikTok
TikTok is a leading destination for short-form mobile video content, offering a vibrant platform for creativity and expression. With a global community of users and creators, TikTok provides a diverse range of content and experiences that resonate with audiences worldwide.