Challenge
Leonardo Hotels were looking to find a new on-line growth stream for bookings to their DACH region hotels and approached Aleph for an introductory campaign into Amazon Ads.
For the Leonardo marketing team it was important to both be able to measure the performance of new amount of bookings and total revenue as well as to hit their target ROAS goals for the region.
Approach
Aleph provided strategic planning of campaigns that focused on demographic and geographic audiences as well as 1P Amazon audiences that showed travel intent as well as hotel interests in the region. These included audiences that are In-Market for travel guides, travel accessories and other travel related products that are found on Amazon.de.
To match these campaigns Leonardo Marketing team provided creative showcasing various city destinations and seasonal attractions that happen in the city at that time of year.
Results
For the period of: Nov 2023 - Jan 2024
Working with Aleph has been instrumental for our growth strategy in the DACH region with new channels. The collaboration with Aleph has proven instrumental in our success on Amazon which is an amazing new channel for us, and we are excited about the continued growth and impact on our business