Case Study: Omoda on Tik Tok

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Case studies

Case Study: Omoda on Tik Tok

Goal: Increase the number of targeted applications and optimize their cost. Review the quality of received applications.

CTR 0.3%, Lead Qualification 45%.

Results: This case highlights the successful use of the TikTok platform. The main idea of the campaign was to utilize TikTok Instant Form to generate leads in the Almaty region, demonstrating the effectiveness of targeted advertising campaigns for the brand.

Instruments: In-Feed Ads, Lead Generation

CTR: >0.4%

CVR: 2%

MQL: 65%

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