Creating excitement for ABC Smooth Launching in Cambodia through TikTok Branding Ads Bundle

The Objective

ABC, Cambodia’s number one stout for 30 years, has launched a new variant that retains all the goodness of a real stout while offering a smoother, easier-to-drink profile—perfect for younger consumers seeking something beyond regular lager beer.

To promote the launch of ABC Smooth in the Cambodian market, the campaign focused on driving brand awareness. ABC leveraged premium ad formats to complement its existing OOH campaign, ensuring maximum visibility and impact.

The Solution

To launch ABC Smooth, the brand utilized multiple TopView ads – TikTok's premium ad format – to capture audience attention. To further enhance recall, ABC Smooth bundled their TopView ads with other premium upper-funnel solutions, such as TopFeed. This integrated approach showcased their impressive offline event launch and OOH activities, resulting in significant platform interaction and exceeding client expectations.

To measure the campaign's impact, the brand also utilized our new measurement solution: a Brand Lift survey. The results of this survey demonstrated a significant positive impact on key brand metrics, surpassing TikTok's internal benchmarks.

+7.4%

Ad Recall

+6.8%

Awareness

+0.3%

Purchase Intent