Pinterest and Aleph expand sales presence to Bulgaria, Croatia, Estonia, Latvia, Lithuania, North Macedonia, Serbia and Slovenia
Miami, Florida, March 24, 2025– Aleph has announced an expansion of their sales partnership with Pinterest, extending support to the Balkans and Baltics region. Advertisers in Bulgaria, Croatia, Estonia, Latvia, Lithuania, North Macedonia, Serbia and Slovenia can now leverage Aleph’s local expertise in digital advertising on Pinterest, a leading visual search and discovery platform with over half a billion global monthly active users*.
Pinterest has become a prime destination for brands seeking to connect with consumers actively looking to shop. With its focus on visual discovery and inspiration, Pinterest provides a unique environment where users are highly engaged. By partnering with Aleph, brands can leverage the expertise of dedicated teams with a deep understanding of Pinterest's advertising solutions and the nuances of local markets. This combination of platform expertise and local knowledge empowers businesses to craft highly effective campaigns that resonate with Pinterest's engaged audience and drive conversions.
Martin Machinandiarena, Managing Director, Channel Sales at Pinterest, commented: “As we continue to invest in our international growth, we’re excited to expand Pinterest’s offering for advertisers into the Balkans and Baltics through our partnership with Aleph. Pinterest is the home for shoppable inspiration and now brands in these markets will be able to reach millions of users looking to discover new ideas and turn those ideas into purchases.”
“We’re delighted to expand our partnership with Pinterest to help advertisers connect with customers looking to be inspired and shop on the platform,” said Ignacio Vidaguren, Chief Operating Officer at Aleph. “The ability to advertise on Pinterest in these markets will unlock a great opportunity for brands and retailers to reach new customers.”
Aleph first partnered with Pinterest in 2024 to help brands launch cross-border advertising campaigns on the platform in key markets across APAC, EMEA and LATAM.
*Pinterest Internal Data, Global Q4 2024
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About Aleph
Aleph is a global network of digital experts innovating at the Intersection of media and payments. The company connects 60+ leading digital media platforms (including Amazon, Criteo, Google, Meta, Microsoft, Pinterest, Reddit, Snap, Spotify, TikTok, Twitch, Uber, X and others) across 150+ countries, enabling 26,000 advertisers to engage over 3 billion consumers. Localpayment, Aleph’s fintech subsidiary, integrates media sales and payment service processing capabilities into a powerful solution for seamless global expansion for its clients while Digital Ad Expert is a premier education platform and offers certifications for individuals and custom-tailored solutions for businesses and governments and NGOs and IGOs such as UNESCO.