Miami, May 8, 2025 – Aleph, a global network of digital experts innovating at the intersection of media and payments, and Spotify, the world's most popular audio streaming subscription service, today announced an extended sales partnership that makes Aleph Spotify's advertising sales partner in 80+ markets , providing access to 20.000+ advertisers.
Spotify Advertising has been modernizing its ad tech, strengthening its partnerships and deepening its human expertise to make it easier for advertisers to buy, create, measure, and get clear results on Spotify’s ad platform. Spotify’s efforts reflect a significant step forward in automated buying and creative innovation for the ad platform and the broader digital audio industry. Most notably, Spotify is continuing to innovate its self-serve platform, Spotify Ads Manager, with more advanced targeting capabilities, new 1P & 3P measurement solutions, and new outcome-based objectives to help advertisers of all sizes create, optimize, and measure their Spotify campaigns, including Spotify Pixel, Custom Audiences, key third-party partnerships and a new App Installs objective.
Aleph has been a partner to Spotify since 2013, when the initial partnership started with 4 countries. Since then, Aleph has grown to become a trusted partner for Spotify. The newly signed partnership extends Aleph’s footprint to over 80 countries. It brings Aleph's comprehensive suite of services - including local media sales, payment solutions, creative support, and performance-driven automation - to effectively monetize Spotify’s advertising inventory and connect the brand with advertisers, streamlining and scaling Spotify's ad solutions to regions including, EMEA, JAPAC and LATAM.
“Aleph has been a trusted partner for Spotify for over a decade, and we are proud to have now been chosen as Spotify’s partner in 80+ markets ”, said Rabin Yaghoubi, Chief Corporate Development Officer at Aleph. “By leveraging Aleph's established worldwide infrastructure and expertise in emerging markets, we will further address local Spotify client needs with our suite of media sales, payments, technology and creative solutions.”
Key elements of the strategic agreement with Aleph include:
- Comprehensive Global Reach: Leveraging existing market presence in 80+ high growth markets (list below) to drive client acquisition and build relationships at scale.
- Creative support: Empowering local teams to execute tailored marketing activations, ensuring market education and robust client engagement.
- Innovative Technology Integration: Utilizing Wise.blue, Aleph’s proprietary technology solution, to streamline ad operations.
- Local payments: Providing comprehensive solutions for billing and collections, credit underwriting, cross-border payments, FX management, and tax compliance.
“As we continue to grow our ads business, I’m excited to share that we’ve partnered with Aleph in order to streamline our operations, offer better solutions to advertisers and scale our business more efficiently. With the launch of our more automated solutions and Aleph’s exceptional global network and deep local expertise, we’re now able to offer advertisers around the world new tools and resources that will help them reach their campaign goals.” said Sam Bevan, Global Head of Emerging & Scaled at Spotify.
*Note to editors: Aleph is now the global sales partner for Spotify in Albania, Algeria, Argentina, Armenia, Austria, Bahrain, Bangladesh, Belarus, Belgium, Bolivia, Bosnia and Herzegovina, Bulgaria, Chile, Colombia, Costa Rica, Croatia, Cyprus, Czech Republic, Dominican Republic, Ecuador, Egypt, El Salvador, Estonia, Ghana, Greece, Guatemala, Honduras, Hong Kong, Hungary, Iceland, Indonesia, Ireland, Israel, Jordan, Kazakhstan, Kenya, Kosovo, Kuwait, Kyrgyzstan, Latvia, Lebanon, Lithuania, Luxembourg, Malaysia, Mexico, Moldova, Montenegro, Morocco, Nepal, Nicaragua, Nigeria, North Macedonia, Oman, Pakistan, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Romania, Saudi Arabia, Serbia, Singapore, Slovakia, Slovenia, South Africa, South Korea, Sri Lanka, Switzerland, Taiwan, Tanzania, Thailand, Tunisia, Turkey, Uganda, Ukraine, United Arab Emirates, Uruguay, Uzbekistan, Vietnam.
Press contacts
Charmagne Mazhindu, Global Communications Director
About Aleph
Aleph is a global network of digital experts innovating at the Intersection of media and payments. The company connects 60+ leading digital media platforms (including Amazon, Criteo, Google, Meta, Microsoft, Pinterest, Reddit, Snap, Spotify, TikTok, Twitch, Uber, X and others) across 130+ countries, enabling 26,000 advertisers to engage over 3 billion consumers. Localpayment, Aleph’s fintech subsidiary, integrates media sales and payment service processing capabilities into a powerful solution for seamless global expansion for its clients while Digital Ad Expert is a premier education platform and offers certifications for individuals and custom-tailored solutions for businesses, governments and NGOs such as UNESCO.
About Spotify
Since its launch in 2008, Spotify has revolutionized music listening. Its move into podcasting brought innovation and a new generation of listeners to the medium. In 2022, Spotify took the next leap, entering the fast-growing audiobook market—continuing to shape the future of audio.
Today, more listeners than ever can discover, manage and enjoy over 100 million tracks, 7 million podcast titles, and 350,000 audiobooks a la carte on Spotify. Spotify is the world’s most popular audio streaming subscription service with more than 678 million users, including 268 million subscribers in more than 180 markets.