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Expansion - Amazon DSP
Amazon DSP (Demand-Side Platform) allows advertisers to programmatically buy ads and reach relevant audiences, leveraging Amazon’s exclusive O&O properties, partner publishers, and extensive first-party data. It supports display, video, and audio ads, and is available to both Amazon sellers and non-sellers. Ads can appear across Prime Video, Twitch, Amazon.com , Fire TV, and more, ensuring a broad multi-device and multi-format reach.