Objective
Bobica LLC, a Croatian business specializing in organic dietary supplements, sought to maximize their sales potential during Amazon's Prime Day event.
The primary goal was to significantly boost Bobica LLC's sales figures during Prime Day through strategic advertising and targeted campaigns
Strategy
Substantial Ad Spend Increase: We advised a substantial increase in the client’s advertising budget, raising their daily ad spend from $18 to $625 for the two Prime Day dates.
Diversified Campaign Strategy: We implemented a multi-faceted campaign approach, creating targeted campaigns to reach a wider audience and maximize product visibility. This involved utilizing Sponsored Products, Sponsored Brands, and display advertising to ensure maximum exposure during the event.
Results
Prime Day Sales Surge: The results were exceptional. On July 16th, sales skyrocketed to $2,700, and on July 17th, sales remained strong at $2,456. This represented a 1,574% increase in average daily sales compared to the pre-Prime Day period.
Sustained Growth Post-Prime Day: Thesuccess continued even after Prime Day concluded. The client decided to maintain asignificantly elevated ad spend, averaging $272 per day, a 1,411% increase compared to their initial ad spend.
Bobica Soars on Amazon
“We're thrilled with our Prime Day results”
