Objective
Azeron, a Latvian company founded in 2019, designs and manufactures innovative ergonomic gaming keypads.
Their unique products, like the Cyborg and Cyro, enhance gamer comfort and performance with adjustable thumbsticks and programmable buttons.
Despite their innovative products, Azeron faced challenges in the competitive gaming accessories market on Amazon. Relying solely on organic sales and basic product listing optimization, they sought to increase their visibility and drive sales growth.
Strategy
Aleph implemented a comprehensive Amazon Ads strategy for Azeron, focusing on:
Sponsored Product Campaigns: To increase product visibility and drive conversions for their keypads.
Sponsored Brand Campaigns: To build brand awareness and attract customers to their Amazon store.
Data-Driven Optimization: Continuous monitoring and adjustment of bids, targeting, and budgets based on performance data to maximize efficiency and ROI.
Results
Within two months of implementing the Amazon Ads strategy, Azeron experienced significant improvements including an 97% Overall Sales Growth, 38% of their total sales came from Sponsored Ads and an increase of total Total page views by 59%. Additionally, they overachieved their ROAS Target by 76.7%.
