Bite is one of the leading mobile operators in the Baltics, providing mobile services, internet solutions, and a wide array of gadgets and accessories through its website. They sought to expand their customer base and strengthen their market position.
Bite's primary challenge was acquiring new customers across Latvia while minimizing their cost-per-acquisition (CPA). They needed a cost-effective solution to drive website traffic and boost conversions in a competitive market.
Bite set out attract new customers throughout Latvia, increase website traffic, drive conversions and last minimize cost-per-acquisition (CPA).
The Solution
Bite implemented a comprehensive TikTok advertising strategy, focusing on creative testing and strategic campaign management. This included:
1. Diverse Creative Formats: Bite experimented with various creative formats:
Videos: Dynamic video content highlighting key offerings
Carousels: Interactive ads showcasing multiple products or services
Images: Eye-catching visuals for quick impact.
2. Targeted Campaigns: Bite ran conversion and traffic campaigns focused on driving website visits and customer actions.
3. Broad Audience Targeting: Initially, a broad audience targeting approach was used to maximize reach and gather valuable data for subsequent optimization.
4. Strategic Scheduling: Bite leveraged TikTok's scheduling feature to strategically allocate budget during periods of high user engagement.
The Results
TikTok proved to be a highly effective platform for Bite, enabling them to significantly reduce customer acquisition costs and achieve impressive returns on ad spend. By leveraging a combination of high-quality creatives, rigorous format testing, and strategic campaign planning, Bite maximized its performance on TikTok, solidifying its position as one of the leading mobile services providers in Latvia.
Bite's TikTok advertising campaign delivered outstanding results:
CPA: Reduced by 60% compared to other digital channels.
ROAS: Increased by 4.4x.
CPM: Achieved an average CPM of just €0.73.
CPC: Lowered to €0.16.
Reach: Engaged 506,617 unique users.
Impressions: Delivered a total of 7,527,197 impressions.
