DAZN, the world’s leading sports entertainment platform, partnered with Aleph, a global leader in digital advertising, fintech services, and education technology, to drive advertising and sponsorship sales for the FIFA Club World Cup 2025 across several new and emerging markets.
The FIFA Club World Cup 2025 will be held across twelve cities in the United States from June 14 to July 13 and will feature 32 of the world’s top football clubs, including Manchester City, Real Madrid, Paris St-Germain, Bayern Munich, River Plate, Flamengo, Fluminense, Boca Juniors, Monterrey, Pachuca, Ulsan HD and more, battling it out for the title of the world’s best club.
With 63 games played over 30 days, the inaugural tournament promises to showcase the very best of global club football. All 63 games will be broadcast globally and for free on DAZN, with games also sublicensed on regional and local broadcasters, making it one of the most widely accessible sporting events ever. As part of this collaboration, Aleph will offer brands the opportunity to advertise both on the DAZN platform as well as sponsorship placements on both DAZN and TV channels across Brazil, Mexico, Argentina, South Korea, Turkey, Poland, Romania, Denmark, Sweden, Norway, South Africa and India.
“We are very pleased to be collaborating with DAZN to bring this event to millions of soccer fans worldwide,” said Gaston Taratuta, CEO of Aleph. “The FIFA Club World Cup 2025 is a one-of-a-kind tournament that will redefine how fans experience soccer. We’re excited to work with DAZN and be part of it and look forward to connecting brands, advertisers, and millions of viewers with this incredible event.”
DAZN, the leading sports streaming and entertainment platform, will serve as the global home of the FIFA Club World Cup 2025. With 24/7 coverage, live and on-demand games, studio shows, social content, highlights, and more, this free-to-view offering promises to deliver a thrilling experience for soccer fans.
Walker Jacobs, Global Chief Revenue Officer and President USA DAZN, said, “DAZN is excited to be the global broadcast partner for the FIFA Club World Cup 2025. Aleph represents some of the most important digital and media brands around the world. We are excited to add DAZN and FIFA Club World Cup to their offering. ”This tournament represents the future of global sports entertainment, and we’re proud to provide free access to the biggest and most anticipated club soccer event ever. Our partnership will ensure that advertisers and sponsors across all regions can tap into new audiences who for the first time will experience no barrier to entry.”
Pamela Chavarria, Global VP of Corporate Development at Aleph, added, “This partnership represents an incredible opportunity for us to expand the reach of this event across Latin America, Europe, Africa, Asia, and beyond. In markets like Brazil, Mexico, and Argentina, where soccer is deeply ingrained in the culture, our focus will be on ensuring that advertisers have access to the tournament on DAZN’s platform, as well as on TV. We’re also excited to bring new opportunities to brands in Asia and Europe, connecting them with one of the most engaging sporting events of 2025.
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About Aleph
Aleph is a global network of digital experts innovating at the Intersection of media and payments. The company connects 60+ leading digital media platforms (including Amazon, Criteo, Google, Microsoft, Pinterest, Reddit, Snap, Spotify, TikTok, Twitch, Uber, X, and others) across 130+ countries, enabling 26,000 advertisers to engage over 3 billion consumers. Local payment, Aleph’s fintech subsidiary, integrates media sales and payment service processing capabilities into a powerful solution for seamless global expansion for its clients while Digital Ad Expert is a premier education platform and offers certifications for individuals and custom-tailored solutions for businesses and governments and NGOs and IGOs such as UNESCO.
About DAZN
As a world-leading sports entertainment platform, DAZN streams over 90,000 live events annually and is available in more than 200 markets worldwide.
DAZN is the home of NFL internationally, European football, women’s football, boxing and MMA. The platform features the biggest sports and leagues from around the world – Bundesliga, Serie A, LALIGA, Ligue 1, Formula 1, NBA, Moto GP, and many more, including the 2025 FIFA Club World Cup which will be shown for free globally on DAZN.
DAZN is transforming the way people enjoy sport. With a single, frictionless platform, sports fans can watch, play, buy, and connect. Live and on-demand sports content, anywhere, in any language, on any device – only on DAZN.
DAZN is a global, privately-owned company, founded in 2016, with more than 3,000 employees. For more information on DAZN, our products, people, and performance, visit www.dazngroup.com.