Budapest/Bratislava, July 10, 2025. Mediam Group, part of Aleph, a global network of digital experts innovating at the intersection of media and payments, today announced its appointment as an official media sales representative for Google Ads in Hungary and Slovakia. This strategic partnership aims to provide local assistance for businesses throughout these markets, complementing Google’s ongoing direct management of a portfolio of clients.
The collaboration will empower brands and digital advertising agencies to scale their Google Ads results with the help of dedicated local expertise and resources, with local language support, training, and education from Mediam Group by Aleph.
Expanding this partnership between Google and Mediam Group by Aleph in Hungary and Slovakia is an expression of the successful contribution of this program in other countries in the world, offering local businesses the necessary support to grow. Google Ads, a cornerstone for businesses globally, enables advertisers to connect with billions of potential customers actively searching for information, products, and services across Google’s vast network.
“This partnership marks a pivotal moment for businesses in Hungary and Slovakia. It unlocks the immense potential for businesses in these markets to leverage Google Ads more effectively, achieving significant growth and connecting with their customers on a deeper level”, commented Rade Trickovic, South Europe Regional Director for Aleph.
“Mediam Group by Aleph is proud to be a trusted partner supporting brands and agencies on the ground. We understand the unique needs of the local businesses and are committed to equipping them with our certified team’s knowledge and dedicated support. As our experience in other markets has taught us, this enables businesses to harness the full power of Google Ads, find new customers and accelerate their growth within these dynamic markets”, notes Nermin Girgis, Google Global Partner Director at Mediam Group by Aleph.
Angelos Galanakis, Head of Strategic Partnerships at Google for Central Europe, commented on the launch: “We are seeing rapid digital development across the region, and it’s important for us to be close, supporting businesses in unlocking their full value. That is why, together with Mediam Group by Aleph, we’re announcing an expansion of support for companies of all sizes in this market. This includes access to digital tools, education in digital marketing and ecommerce, and the power of Google’s AI-driven advertising solutions. Mediam Group by Aleph has been appointed by Google as its Official Media Sales Representative for Google Ads in Hungary/Slovakia to help make this vision a reality.”
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About Mediam Group by Aleph
Mediam Group was founded by LDM Holding in 2021, to support advertisers with dedicated and experienced local teams in LATAM to optimize their Google Ads accounts & campaigns across all platforms. Mediam Group has now grown to be a part of the Aleph Group as Aleph’s dedicated Google Ads sales representative in Bangladesh, Cambodia, Iraq, Morocco, Nepal, Egypt and now Hungary and Slovakia. Mediam's purpose is to unlock and drive incremental economic growth.
For more information, please visit eu.themediamgroup.com/contactus to learn more about Mediam’s full capabilities in each region.
About Aleph
Aleph is a global network of digital experts and technology driven solutions that enables the growth of the digital ecosystem in 130+ countries, connecting over 26,000 advertisers with over 3 billion consumers. Through sales partnerships with 60+ leading digital media platforms (including Amazon, Criteo, Google, Meta, Microsoft, Pinterest, Reddit, Snap, Spotify, TikTok, Twitch, Uber, X and others) Aleph empowers businesses and communities in fast-growing markets by building and supplying proprietary technologies with localized solutions, offering local teams of industry and platform experts.
Digital Ad Expert, Aleph's premier education platform, is dedicated to delivering top-tier learning programs, offering certifications for individuals and custom-tailored solutions for businesses and governments and non-governmental organisations such as UNESCO. Digital Ad Expert ensures comprehensive and effective education initiatives for all.
Aleph’s newest offering, Localpayment by Aleph, is a fast growing Payment Service Provider (PSP) in Latin America, transforming the digital landscape by enabling collections, pay-in and payout solutions for a wide range of verticals combining first class digital advertising solutions with seamless local payment capabilities.