Objectives:
With the challenge of maximizing reach and engagement during the Saudi National Day campaign, Monsha'at sought innovative ways to leverage 𝕏's advertising platform.
Our main objectives were to:
1. Increase Visibility: Expand the reach of the Saudi National Day campaign messages to a wider audience on X.
2. Drive Engagement: Encourage active interaction and participation with campaign content.
3. Test New Formats: Explore the potential of 𝕏's Vertical Video Ads to achieve campaign objectives.
Strategy:
Monsha'at partnered with Aleph to implement a Vertical Video Ad campaign on 𝕏 specifically designed for the Saudi National Day celebration. This format was chosen for its potential to capture attention and deliver a more immersive viewing experience for the 𝕏 audience.
Results:
The Vertical Video Ad campaign on 𝕏 proved to be highly successful, surpassing performance on two other media platforms.
Delivered a 2.2x higher engagement rate compared to other platforms.
Achieved a 1.7x higher video view rate compared to other platforms.
Source: X Ads Manager, September 2023, Saudi Arabia
“Exploring new opportunities on 𝕏 has always been a core objective for us. Undoubtedly, the platform, its products, and new features consistently stand out and prove to us that it’s a key channel for all our communications. Testing the Vertical Video during our Saudi National Day campaign is one example, and we are very proud of the outcome."
