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Case studies

Monsha'at boosts Engagement on 𝕏 for Saudi National Day

Objectives:

With the challenge of maximizing reach and engagement during the Saudi National Day campaign, Monsha'at sought innovative ways to leverage 𝕏's advertising platform.

Our main objectives were to:
1. Increase Visibility: Expand the reach of the Saudi National Day campaign messages to a wider audience on X.
2. Drive Engagement: Encourage active interaction and participation with campaign content.
3. Test New Formats: Explore the potential of 𝕏's Vertical Video Ads to achieve campaign objectives.

Strategy:

Monsha'at partnered with Aleph to implement a Vertical Video Ad campaign on 𝕏 specifically designed for the Saudi National Day celebration. This format was chosen for its potential to capture attention and deliver a more immersive viewing experience for the 𝕏 audience.

Results:

The Vertical Video Ad campaign on 𝕏 proved to be highly successful, surpassing performance on two other media platforms.

  • Delivered a 2.2x higher engagement rate compared to other platforms.

  • Achieved a 1.7x higher video view rate compared to other platforms.

Source: X Ads Manager, September 2023, Saudi Arabia

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“Exploring new opportunities on 𝕏 has always been a core objective for us. Undoubtedly, the platform, its products, and new features consistently stand out and prove to us that it’s a key channel for all our communications. Testing the Vertical Video during our Saudi National Day campaign is one example, and we are very proud of the outcome."

Sarah S. Alshathri - Media Manager - The Small and Medium Enterprises General Authority "Monsha’at"
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