Naveh Pharma specializes in its advanced R&D, manufacturing and distributing of pharmaceutical and healthcare products with unique characteristics.They have succeeded in developing and producing an impressive product profile consisting of dozens of unique products that are marketed globally, as private labels, mainly by leading pharmaceutical companies and sold in all segments of the market.
The Challenge
Naveh Pharma were looking for a new incremental source of growth for the sales of their RSV and Clean Ear product as the winter months started to close in and the potential demand for their products would start to ramp up as well.
Naveh Pharma were looking to reach net new customers and build awareness about their brand's mission of helping their customers feel well, all the while remaining within a target return on ad spend.
The Strategy
To increase sales and reach new audiences, Naveh Pharma opted to focus their advertising efforts on the upper and mid funnel, which had the potential to bring in new customers that have never heard, or considered their products.
Tapping into unreached audiences through the Amazon DSP, a demand-side solution that lets organizations programmatically buy ads to help reach new and existing audiences on Amazon marketplace and off it; Aleph focused on the usage of new In-Market audiences and categories with a good propensity towards Naveh Pharma products, to help drive New-to-Brand audience to their product detail pages.
Expanding reach with Aleph
"Our Amazon Ads partner, Aleph, has been a game changer for our business, and we cannot express enough appreciation for their exceptional work. Their acute knowledge of Amazon.com and Amazon Ads services has truly been exceptional and instrumental in our advertising success."
