Prime Prometics is a direct-to-consumer beauty brand leading the "pro-aging" movement. They offer makeup and skincare products designed to empower women over 50 to embrace their beauty at every stage. More than just a beauty company, Prime Prometics fosters a strong community of women who celebrate aging gracefully.
The Objectives
Prime Prometics sought to expand beyond their existing Amazon Sponsored Ads strategy and accelerate growth. They were interested in exploring Amazon DSP but needed assistance with effective measurement and campaign optimization to ensure a strong return on ad spend (ROAS).
The Strategy
Aleph implemented a comprehensive, full-funnel Amazon DSP strategy for Prime Prometics, incorporating:
Gradual Introduction of DSP: Aleph carefully integrated DSP ads into the existing campaign mix, allowing for accurate measurement of impact and incremental growth.
Diverse Creative Approach: A combination of native and custom-designed creatives maximized engagement across different audience segments.
Amazon Marketing Cloud (AMC) Analysis: Aleph leveraged AMC analysis to gain deep insights into customer journeys and path-to-conversion data. This allowed for precise attribution and continuous optimization of campaign performance.
Multi-Channel Strategy: In addition to driving up Amazon sales, Aleph implemented DSP campaigns to boost traffic and conversions on Prime Prometics' own D2C website.
Results ( Period Apr -Dec 2024)
Purchase Rate Increase: By combining Sponsored Ads with strategically implemented DSP campaigns, Prime Prometics saw a remarkable 13X increase in purchase rate in their storefront.
KPI Overachievement : Over an 8-month period since introducing the DSP, Prime Prometics maintained an average of 143% overachievement of their target KPI with peaks exceeding 233% during key sales seasons.
Enhanced Brand Awareness: The DSP's expanded reach capabilities increased Prime Prometics' brand visibility among their target audience allotting to a 376% increase in Brand Searches
"Working with Aleph gave us the confidence to successfully integrate Amazon DSP into our marketing strategy. Their data-driven approach and expertise in AMC allowed us to accurately measure the impact of DSP and achieve incredible results, including a significant lift in purchase rate and overall ROAS target. Aleph's multi-channel strategy also helped us drive valuable traffic to our own website, further expanding our reach and customer base."
