As a fast-growing exporting brand, Prime Prometics sought to expand their reach and impact, reaching a wider audience of mature women who resonated with their pro-aging philosophy. They recognized the potential of Pinterest as a platform where their target audience actively engaged with beauty and lifestyle content, primarily in the US.
The Objectives
Scale Pinterest ad activity: Increase brand awareness, engagement, and ultimately, sales through strategic Pinterest advertising.
Optimize campaign performance: Leverage data-driven insights to refine targeting, creative strategies, and ad formats for maximum effectiveness.
Drive profitable growth: Achieve a positive return on ad spend (ROAS) and sustainable revenue increase through Pinterest campaigns.
The Strategy
Prime Prometics partnered with the Aleph team to implement a comprehensive full-funnel Pinterest advertising strategy, utilizing a multi-pronged approach:
1. Data-driven insights: Utilizing Pinterest Reporting API, granular dashboards provided valuable insights into targeting and attribution, informing data-backed decisions.
2. Expanded audience reach: The team tested additional target locations and audiences to broaden Prime Prometics' reach and engage new potential customers.
3. Full-funnel targeting: High-intent, low-intent, and cold audiences were targeted with a diverse mix of static image and video creatives, maximizing engagement at all stages of the customer journey.
4. Conversion optimization: Pinterest tags were implemented to track and optimize campaigns towards a Conversions objective, focusing on driving tangible results.
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