The Objective
Rimac Automobili is a Croatian technology powerhouse revolutionizing the automotive industry with its electric hypercars and cutting-edge technology solutions for global manufacturers. 1
To generate excitement and raise awareness for their new hypercar model, Nevera, Rimac Automobili sought to increase engagement and spark conversations on X in key markets, including the UAE, Switzerland, Belgium, and Germany.
The Solution
Aleph developed a comprehensive X advertising strategy for Rimac Automobili, focusing on:
Diverse Ad Formats: Utilized Media Polls via Aleph’s Wise.blue and other engaging ad formats, including video and image ads, to capture user attention and deliver impactful messaging about the Nevera.
Targeted Audience Segmentation: Precisely targeted audiences in each key market based on interests, demographics, and online behavior to maximize reach and relevance.
Compelling Creative: Developed visually stunning and informative ad creatives that showcased the Nevera's innovative features and performance capabilities.
Strategic Call-to-Actions: Encouraged users to visit Rimac Automobili's website to learn more about the Nevera and the brand's journey.
The Results
The X advertising campaign delivered outstanding results for Rimac Automobili:
Exceptional Engagement in the UAE: Achieved a 433% higher engagement rate compared to the country's industry benchmark, demonstrating strong audience resonance.
Above-Average View Rate: Across all key markets (UAE, Switzerland, Belgium, and Germany), the campaign achieved a 78.2% higher view rate than the average for those countries.
Doubled Click-Through Rate: The campaign's click-through rate (CTR) was 100% higher than the overall country industry benchmarks across all target markets, indicating strong user interest and effective call-to-actions.
“Working with the Aleph team has been a pleasure. Their professionalism and commitment to excellence have exceeded our expectations. From start to finish, their proactive and seamless approach has made this campaign a great success. We’re grateful to collaborate with such a talented and dedicated team. “
Key Takeaway
This case study illustrates the power of a well-executed X advertising campaign in driving brand awareness and engagement for high-profile product launches. By leveraging diverse ad formats, targeted audience segmentation, and compelling creative, Rimac Automobili successfully generated excitement for the Nevera and strengthened its position as an innovator in the electric hypercar market.