A moment to remember: Stanford Graduate School of Business celebrates Aleph’s story
Byline Article by Mathieu Brunier - SVP Revenue
South Europe, 2025—When I learned that Aleph had been selected as a case study by the Stanford Graduate School of Business, I felt immense pride—not just personally but on behalf of the entire Revenue team. It validates the hard work, vision, and tenacity that have defined Aleph’s presence not only in this region but globally.
What makes this recognition meaningful isn’t just the academic prestige. It’s what it stands for: that the decisions we’ve made here, the relationships we’ve nurtured, and the values we’ve upheld have created something worth studying. Something future leaders can learn from. That’s not something we set out to achieve when we go to work each morning, but it speaks volumes about the type of company Aleph has grown into.
Stanford isn’t just a leading academic institution—it’s a lens through which the next generation of business leaders will study what makes companies endure. For Aleph to be featured in that context affirms something we’ve always believed: that the work we do, across every market, matters.
I hope that future leaders reading our story see what’s possible when you believe in something bigger than a quarterly target. I hope they understand the value of taking calculated risks, acting with integrity, building teams that reflect the clients we serve, and leading with courage and conviction. If there’s one message I’d want them to take away, it’s this: think boldly, act thoughtfully, and never underestimate the power of people with purpose.
Although Aleph’s name appears in this case study, the credit belongs to every person who helped shape our story around the world—our teams, our partners, and the clients who trusted us to deliver. This recognition is as much theirs as it is ours.
The Aleph case study doesn’t just tell our story; it tells the story of the decisions that shaped our identity. From walking away from a $10 million offer in the early days, to going global through acquisitions, to saying no to an $800 million buyout to protect our long-term vision, these weren’t just financial calls. They were moments of principle. And that’s precisely what students will find in this case study: a company that, to this day, can be defined by its choices.
It’s important to remember that while this moment marks a milestone, it’s not the final destination. It’s a reminder of why we started, and a signal of where we’re headed next. South Europe will continue to be a place where we build, grow, and lead with intention.
The world is watching. And we’re ready.