Superbet, a prominent player in the sports betting industry, sought to amplify its brand presence and connect with a broader audience. Recognizing the power of X's advertising capabilities, Superbet embarked on a strategic campaign that would leverage various Takeover formats to make a lasting impact.
By strategically utilizing the X Takeover formats, Superbet owned the conversation and drove engagement, solidifying its position as a leader in the market.
The Objective
Superbet aimed to dominate the conversation and achieve mass reach during the final match-day of UEFA Champions League, driving users to place bets on the Superbet site in real-time. They also sought to increase brand favorability using Hashmoji. By using Takeover solutions, Superbet was able to generate mass reach and high visibility in one single day during the Champions League Final, when the relevant target audience visited X to follow the latest news and conversations surrounding the game.
The Strategy
The campaign effectively used Takeover solutions on X, including Timeline Takeover, Trend+ Takeover, and Hashmoji. By employing Video Website Cards and targeting a broad audience interested in UEFA Champions League and Sports betting, Superbet was able to generate mass reach and high visibility in a single day.
Products Used
Timeline Takeover
Trend+ Takeover
Hashmoji
Video Website Cards
Broad targeting, audience interested in UEFA Champions League and sports betting
The Results
Superbet's X campaign exceeded expectations, delivering 10.8 million impressions and reaching 5.5 million users with a 0.50% engagement rate.
This performance is particularly notable given X's estimate of 9.3 to 11.1 million impressions for Takeovers in Brazil. The Trend Takeover+ component further amplified the campaign's impact, garnering substantial impressions across X Posts, Trends, and Spotlight. Notably, the campaign achieved 6% more impressions for Timeline Takeover and an impressive 16% more impressions for Trend Takeover compared to benchmark averages. This success translated into tangible outcomes for Superbet, driving website traffic and enhancing brand favorability, underscoring the effectiveness of strategic advertising on the X platform.
Superbet Brasil
It was a pleasure working with the Aleph team to bring Takeover Premium formats to life. We aim to achieve great reach and awareness for our Brand, and takeovers on crucial dates, like the Champions League finals, allow us to be present for our users and have visibility on X ahead of our competition.
