Tet.lv is one of the leading telecommunications and technology companies in Latvia.
The company provides internet, TV, electricity, and IT solutions for both private and business clients. Additionally, Tet.lv operates an e-commerce platform featuring electronics and smart home devices.
The Objectives
Increase Brand Awareness: Enhance Tet.lv’s visibility across Latvia to attract a broader audience.
Generate Leads: Drive higher lead generation for telecommunications services.
Boost Conversions: Increase sales for online product campaigns.
Optimize Budget Utilization: Ensure efficient use of the advertising budget through strategic campaign scheduling.
The Solution
Creatives
Tet.lv utilized an engaging mix of video creatives and carousel ads to effectively showcase its extensive range of products and services:
Videos: Dynamic video content designed to capture attention and highlight Tet.lv’s key offerings.
Carousels: Interactive carousel ads directing users to explore various product categories, enhancing user engagement and showcasing the breadth of offerings.
Campaigns
Traffic Campaigns: Designed to drive visitors to Tet.lv’s website to explore services and products.
Reach Campaigns: Focused on maximizing the number of unique users who see Tet.lv’s ads, thereby increasing brand visibility.
Scheduled Campaigns: Utilized TikTok’s “Schedule” feature to plan time-limited campaigns, ensuring optimal budget allocation and targeting during peak engagement periods.
The Results
Significant Lead Generation: The TikTok campaigns generated twice the number of leads compared to other digital channels employed by Tet.lv, demonstrating the platform's effectiveness in capturing user interest and driving conversions.
Exceptional Conversion Rates: TikTok outperformed other traffic channels in driving conversions, with an average increase of 64%.
Cost-Effective Engagement: The campaigns achieved a low cost-per-click (CPC) of €0.25, demonstrating efficient user engagement and maximizing the impact of their advertising budget.
Broad and Efficient Reach: With a cost-per-thousand impressions (CPM) of €0.84, Tet.lv achieved broad reach across the Latvian market at a low cost, ensuring their message was seen by a large audience.
Impressive Impression Volume: The campaigns generated a total of 16,460,847 impressions, indicating significant exposure for Tet.lv's brand and offerings.
Extensive Audience Penetration: The campaigns reached 648,246 unique users, highlighting the effectiveness of their targeting strategy and the broad appeal of their messaging on TikTok.
