To meet youth's needs, Vodafone FreeZone partnered with Aleph & Pinterest teams and became the first telecommunications brand in Turkey to use the Premiere Spotlight format on Pinterest.
Objective: Awareness
Vertical: Telco
Ad types: Standart Ads, Video Ads, Premiere Spotlight
The Solution & Results
Vodafone FreeZone became the first telecommunications brand in Turkey to use the Premiere Spotlight format on Pinterest. By masterfully combining the platform’s dynamics with the interests of its target audience, the brand launched a campaign that owned Pinterest Turkey for 24 hours and built frequency in its target audience with static communications.
The brand positioned itself to capture users' attention by tailoring cast selection specifically for this female-dominated platform and utilizing themes defined through creatives based on insights gathered from Pinterest Trends. It attracted the attention of young people with creatives highlighting popular themes such as Decoration and Clothing.
In addition to Premiere Spotlight, the campaign was supported by Video Ads and Standard Ads, achieving 10.7M Impression, 4.6M Reach, 38K Engagement, 1.8M Video View. 50% of the traffic generated from Pinterest came via Premiere Spotlight, with the most engaging creative featuring a fashion offer.
This first-of-its-kind platform integration proved to be an effective awareness tool, showcasing Vodafone’s innovative approach and game-changing use of media, while focusing on the interests of youth.