Register

Please register below to gain access to exclusive insights, case studies, reports and more.

Country*
Case studies

Vodafone FreeZone x Pinterest Collaboration

To meet youth's needs, Vodafone FreeZone partnered with Aleph & Pinterest teams and became the first telecommunications brand in Turkey to use the Premiere Spotlight format on Pinterest.

Objective: Awareness

Vertical: Telco

Ad types: Standart Ads, Video Ads, Premiere Spotlight

The Solution & Results

Vodafone FreeZone became the first telecommunications brand in Turkey to use the Premiere Spotlight format on Pinterest. By masterfully combining the platform’s dynamics with the interests of its target audience, the brand launched a campaign that owned Pinterest Turkey for 24 hours and built frequency in its target audience with static communications.

The brand positioned itself to capture users' attention by tailoring cast selection specifically for this female-dominated platform and utilizing themes defined through creatives based on insights gathered from Pinterest Trends. It attracted the attention of young people with creatives highlighting popular themes such as Decoration and Clothing.

In addition to Premiere Spotlight, the campaign was supported by Video Ads and Standard Ads, achieving 10.7M Impression, 4.6M Reach, 38K Engagement, 1.8M Video View. 50% of the traffic generated from Pinterest came via Premiere Spotlight, with the most engaging creative featuring a fashion offer.

This first-of-its-kind platform integration proved to be an effective awareness tool, showcasing Vodafone’s innovative approach and game-changing use of media, while focusing on the interests of youth.

10.7M
Impressions
4.6M
Reach
38K
Engagement
1.8M
Video Views
Get in touch
If you're a digital media platform looking to expand internationally, an advertiser looking to reach over 3 billion consumers globally or anyone else seeking digital media solutions, contact us and we'll be in touch about how Aleph can help you grow your business and reach.