L’Oréal, in a global level, activates regularly on Snapchat in order to promote its values and new products.
YSL Rouge Pur Couture is a cult-favorite lipstick known for its rich, pigmented color, creamy texture, and long-lasting wear. It comes in a variety of shades to suit every skin tone and preference, from classic reds and nudes to bold pops of color. The lipstick is also infused with nourishing ingredients to keep lips hydrated and comfortable throughout the day.
In order to promote this activation, we proposed the use of Augmented Reality technology and leverage the global Lens that had been created globally.
As more than 85% of GR users, react and engage with Camera, the use of Augmented Reality technology plays a leading role in the Product Awareness and Purchase Intention as it is the best way for a user to be informed about the product and test it in a virtual environment.
We leveraged the unique audience of Snap, targeting on a variety of different Interests based on Beauty, Lifestyle, and Shopping.
The campaign was extremely successful delivering more than 1.4M Impressions, with 196K Reach, through the 1 month activation.
The campaign also delivered 13K Lens Shares and 12K Lens Saves.
Moreover, we managed to raise Product Awareness as we gained to achieve 37sec screen time.
This is almost 3 times above the benchmark of the medium and in high levels compared to the benchmarks in all platforms for teenagers.
We also gained more than 39K Earned (Viral) Impressions, with 19K Earned (Viral) Reach. This is a result of the audience engagement and shares to other Snapchatters.
Finally, the CPM was 3 times below the platforms benchmark for GR market.