February 13th, 2024
5 mins read

Aleph introduces Amazon Ads support accross CEE and MENA

Press release

Aleph introduces Amazon Ads support across 20 CEE and MENA countries    
February 13, 2024 - Miami, FL: Aleph, an ecosystem of local digital experts and technology-driven solutions, is delighted to offer Amazon Ads solutions to customers across 20 countries in Europe and MENA.

With 65 offices across five continents, Aleph connects advertisers with billions of consumers and creates opportunities for local businesses to grow through digital advertising. Aleph is active in more than 130 primarily emerging countries and helps advertisers engage with consumers on over 45 of the world’s leading digital platforms.  

Aleph will help advertisers and agencies in 20 countries* (including Croatia, Czechia, Romania, Hungary and Estonia) develop Sponsored Ads, Display, and Video campaigns using Amazon Ads products that will allow advertisers to reach audiences in the USA, United Kingdom and Western Europe. These customers will be serviced by Aleph’s dedicated Amazon Ads team that will grow throughout 2024.  

Aleph’s customers will reach Amazon Ads audiences and inventory, which includes Twitch, IMDB and Amazon Music, to help create growth opportunities for businesses that engage in cross-border e-commerce, as well as those that are keen to raise international awareness of their goods, products, or services. Aleph will also access Amazon Marketing Cloud to help advertisers gain a holistic and in-depth understanding of the customer journey, with campaign measurement, audience analysis, media optimization, and to build bespoke audiences, from ad engagement and conversion signals across multiple sources, for direct activation via Amazon DSP.  

Samantha Tillett, Global Partner Director Amazon at Aleph said: “We are delighted to partner with Amazon Ads and help advertisers, agencies and businesses across Europe and MENA raise their profile in some of the world’s biggest consumer locales. We’ll use the Amazon Ads products to reach differentiated audiences around the globe to create exciting opportunities for our customers and deliver tangible results that align with their objectives.”  

Notes to Editors  

*Czechia, Romania, Hungary, Lithuania, Latvia, Estonia, Albania, North Macedonia, Greece, Slovenia, Croatia, Montenegro, Bosnia & Herzegovina, Serbia, Slovakia, Bulgaria, Israel, Azerbaijan, Georgia and Armenia 

Press contacts

[email protected]

Adam Bezeczky, Global Communications Manager

Or via Hudson Sandler 

Andrew Richards, Adam Joste-Smith

[email protected]

Sales inquiries

[email protected]

About Aleph  

Aleph is an ecosystem of global digital experts and technology-driven solutions that enables the growth of digital marketing. We connect thousands of advertisers with billions of consumers and enable local businesses growth through digital advertising. Aleph is active in more than 130 primarily emerging countries and helps advertisers engage with consumers on over 45 of the world’s leading digital platforms, such as Google, Meta, Microsoft, Pinterest, Reddit, Snap, Spotify, TikTok, Twitch, Uber, X (formerly Twitter) and others. 

Through tailored solutions built on proprietary technology, through our local teams, we provide media partnerships, proprietary ad tech solutions, digital advertising education and cross-border payment solutions. We excel in expanding into unfamiliar territories and navigating local and central bank regulations through Aleph Payments, our cross-border credit underwriting & payments service. We  simplify complexities from KYC, local billing in 49 currencies, collections, tax settlement, exchange  settlement, cross-border credits and payments allowing businesses to focus on their main business  operations. 

Aleph was established in 2021 after evolving from IMS’ birth in 2005, and continues to be led by its founding CEO, Gaston Taratuta, EY Entrepreneur of the World 2022, with a vision to accelerate the global shift from offline to online and drive long-term economic growth. To support this shift, Aleph launched its own social initiative, Digital Ad Expert, which is on a mission to create economic opportunities through digital advertising education.  

Aleph’s approach has been highly successful to date. In recent years, the Group has scaled up to more than 1,600 employees in 65+ offices across 5 continents and has secured investment from institutional partners including CVC Partners, Mercado Libre, Sony, X (Formerly Twitter), and Snap. 

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