Aleph Announces Exclusive Partnership with Audiomack in Nigeria and Ghana

Aleph, an ecosystem of global digital experts and technology-driven solutions that connects thousands of advertisers with billions of consumers worldwide, is proud to announce its exclusive partnership with New York-based audio streaming platform Audiomack. This collaboration positions Aleph as Audiomack's Authorized Sales Partner in Nigeria and Ghana, underlining Aleph's commitment to enhancing its presence and strategy in Sub-Saharan Africa (SSA).

On December 5, Audiomack unveiled its groundbreaking partnership with Aleph at a vibrant pop-up event dubbed #AudiomackHouseLagos. This immersive music and education gathering brought together key players in the music industry to celebrate the thriving Nigerian and African music scenes, while also highlighting Audiomack's remarkable contributions to the sector over the years.

Speaking at the Audiomack House Lagos event, David Ponte, Co-Founder and CMO, Audiomack, said, “we are thrilled about our partnership with Aleph. Our music service's rapid expansion across Africa, with millions of engaged users, makes aligning with Aleph a strategic move to enhance our ability to offer tailored, impactful advertising solutions to our clients. Aleph's expertise in digital advertising, combined with our platform's reach, creates an ideal synergy for brands seeking to engage with the vibrant markets of Nigeria and Ghana.”

“Moreover, our partnership with Aleph offers an exceptional opportunity for our advertising clients in these markets to capitalize on our unparalleled reach and connect with their target audience. Additionally, this partnership will empower artists to enhance their earnings and elevate the overall music experience for our users," Ponte emphasized.

To enrich both user experience and artistic expression, Audiomack also launched Rewarded Ads, an offering that grants users ad-free listening time, allowing them an uninterrupted music streaming.

Reflecting on the essence of this partnership, Stephen Newton, Aleph SSA Regional Director stated, "This collaboration with Audiomack is a strategic alignment that propels our mission forward in connecting advertisers with diverse, engaged audiences. Our focus on localizing advertising content ensures that brands can effectively reach and resonate with their target demographic in Nigeria and Ghana."

The Audiomack House Lagos event began with a fireside chat facilitated by Motaloni Alake, the Label & Marketing Manager, Virgin Music Nigeria, featuring a team of Audiomack panel - David Ponte, Charlotte Bwana, Vice-President of Marketing, and Felix De Jong, Senior Marketing Manager, Europe & Electronic, highlighting Audiomack’s commitment to empowering artists and other stakeholders within the music space. 

Following the session, there was also a fireside chat moderated by Wale Ozolua, Manager, Content Operations Audiomack Africa, featuring a panel of industry experts, including Joshua Iyamu, Manager, Content Strategy Audiomack Africa, Bizzle Osikoya, Co-Founder, The Plug, Osi Dirisu, Director of Programs, Beat FM and Osagie Osarenz, Director, African Operations, ONErpm Africa.

A vibrant energy pulsated through the room as throngs of music enthusiasts gathered for an evening of immersive sonic experiences. The dance floor pulsated with life, and the air buzzed with an infectious rhythm, courtesy of DJ Optimixx, DJ Yin, and DJ Shawn, who masterfully orchestrated a seamless blend of chart-topping Nigerian tracks.

As the night deepened, the stage transformed into a dazzling showcase of Nigeria's burgeoning musical talent. Pawzz, Qing Madi, Crowd Kontroller, and Crayon captivated the audience with their electrifying performances, delivering a medley of hit songs that left the crowd spellbound.

This collaboration will leverage Aleph's deep expertise in crafting targeted and impactful campaigns and Audiomack's robust platform teeming with engaged users, creating an unparalleled landscape of opportunity for brands and agencies across the region.

ENDS

About Aleph

Aleph is a dynamic network of global digital experts and technology-driven solutions that enables the growth of the digital ecosystem. We connect thousands of advertisers with billions of consumers and create markets for local businesses to grow. Aleph is active in more than 130 primarily emerging countries and helps advertisers engage with consumers on over 45 of the world's leading digital platforms, such as Google, Meta, Microsoft, Pinterest, Reddit, Snap, Spotify, TikTok, Twitch, Uber, X  (formerly Twitter) and others.

We build and supply proprietary technologies with localized solutions, offering local teams of industry and platform experts, as well as Digital Ad Expert, a social initiative to provide free digital advertising education for all. Our newest offering, Aleph Payments, is a leading cross-border payment enabler and credit underwriter in primarily emerging countries with an end-to-end payment solution to reach consumers on the world's leading digital platforms. Together, these solutions widen access to the digital ecosystem and ultimately work towards our purpose, to equalize the global digital playing field.

Aleph was established in 2005 and continues to be led by its founding CEO, Gaston Taratuta, EY Entrepreneur of the Year 2022, with a vision to accelerate the global economic shift from offline to online and drive long-term economic growth. Aleph's approach has been highly successful to date. In recent years, the Group has scaled up to more than 1,500 employees in 65+ offices and has secured investment from institutional partners including CVC Partners, Mercado Libre, Sony, Twitter, and Snap.

About Audiomack

Audiomack is an artist-centric, leading global streaming platform and the #1 music streaming app on both Android and iOS in Nigeria and Ghana, with over 225 million downloads worldwide. Founded in 2012, the platform has been instrumental in growing the careers of independent and major artists across the globe, and was recognized by FastCompany as a Most Innovative Company in 2021. Audiomack offers artists a completely free platform to grow and monetize their careers, and has launched first-to-market tools to support creators of all stages including Supporters (tipping), which allows fans to support their favorite artists as they listen.