Miami, Florida - November 1 - Digital Ad Expert, Aleph Group, Inc’s social initiative to create economic opportunities through digital advertising education, is thrilled to announce its partnership with Florida International University (FIU).
Totally free, fully online and designed by global digital advertising experts in the field, Digital Ad Expert plays a critical role in Aleph’s mission to make digital advertising accessible for all. Through the platform, students can learn the fundamentals needed to understand and manage digital advertising channels and campaigns, expand their own professional network, and connect with employers seeking talent.
Formed by the Eugenio Pino and Family Global Entrepreneurship Center and Gaston Taratuta, Aleph’s Founder and CEO and a graduate of FIU’s Class of 1998, the partnership reflects our collective belief in the importance of education and entrepreneurship as drivers of change and progress. We are committed to equipping students with the skills needed to thrive in the 21st-century digital economy while simultaneously fostering new business opportunities that benefit our community and the world.
The partnership will also help directly tackle the barriers to students accessing digital education. According to Gallup, 55% of students cite the financial cost as the main barrier that kept them from enrolling. Through its platform, Digital Ad Expert provides free skills-based education to upskill communities and enable them to unlock economic opportunities around the globe.
“At Aleph, we are on a mission to make digital advertising accessible for all around the world. To do this, we are giving people the skills they need to unlock employment opportunities and help fill in the digital talent crisis gap we are facing in the industry. FIU provided me with the foundation needed to jumpstart my entrepreneurial journey, and I’m proud to be able to do the same through Digital Ad Expert,” says Taratuta.
“This partnership is such an important milestone for Aleph and for me, to be able to give back to my FIU community by providing digital entrepreneurship and equal opportunities to students through our Digital Ad Expert free certification program in digital marketing and advertising.”
“It is great to see what FIU alumni have achieved and what they are willing to do to invest in our present students. While we may take for granted a global digital footprint, what actually has to happen to make the system function and function effectively is what our students need to know and are learning. Ideas, ad buys, advertising and payments are all connected,"said William G. Hardin, Dean for the FIU College of Business (FIU Business).
Credit: Roary the Panther, Aleph Group Founder and CEO Gaston Taratuta, FIU President Dr. @Kenneth A. Jessell
For more information on how to participate in the Digital Ad Expert by FIU, visit https://dac.digitaladexpert.com/fiuni to learn more.
Aleph Group is an ecosystem of global digital experts and technology-driven solutions that enables the growth of digital marketing. We connect thousands of advertisers with billions of consumers and create markets for local businesses to grow through digital advertising. Aleph is active in more than 130 primarily emerging countries and helps advertisers engage with consumers on over 45 of the world’s leading digital platforms, such as Google, Meta, Microsoft, Pinterest, Reddit, Snap, Spotify, TikTok, Twitch, Uber, X (formerly Twitter) and others.
Through tailored solutions built on proprietary technology, through our local teams, we provide media partnerships, proprietary ad tech solutions, digital advertising education and cross-border payment solutions. We excel in expanding into unfamiliar territories and navigating local and central bank regulations Through Aleph Payments, our cross border credit underwriting & payments service, we simplify complexities from KYC, local billing in 49 currencies, collections, tax settlement, exchange settlement, cross-border credits and payments allowing businesses to focus on their main business operations.
Aleph was established in 2021 after evolving from IMS’ birth in 2005, and continues to be led by its founding CEO, Gaston Taratuta, EY Entrepreneur of the World 2022, with a vision to accelerate the global shift from offline to online and drive long-term economic growth. To support this shift, Aleph launched its own social initiative, Digital Ad Expert, which is on a mission to create economic opportunities through digital advertising education.
Aleph’s approach has been highly successful to date. In recent years, the Group has scaled up to more than 1,600 employees in 65+ offices across 5 continents and has secured investment from institutional partners including CVC Partners, Mercado Libre, Sony, Twitter, and Snap.
About Florida International University
Florida International University is a top public university that drives real talent and innovation in Miami and globally. Very high research (R1) activity and high social mobility come together at FIU to uplift and accelerate learner success in a global city by focusing in the areas of environment, health, innovation, and justice. Today, FIU has two campuses and multiple centers. FIU serves a diverse student body of more than 56,000 and 270,000 Panther alumni. U.S. News and World Report places dozens of FIU programs among the best in the nation, including international business at No. 2. Washington Monthly Magazine ranks FIU among the top 20 public universities contributing to the public good.