Miami, November 30, 2023. Aleph Group, Inc. (“Aleph”), an ecosystem of global digital experts and technology-driven solutions that connects thousands of advertisers with billions of consumers worldwide, and TikTok, the leading destination for short-form mobile video, have announced a new exclusive partnership agreement covering Costa Rica, Guatemala, Panama and Dominican Republic.
In Central America, Aleph’s global advertising expertise and local knowledge combine to deliver brand and performance based advertising solutions. The company, formerly known as IMS, has just recently unified its global offering under the Aleph brand. As part of the new sales cooperation, Aleph will enable advertisers and agencies in Central America to authentically engage their consumers, while delivering on TikTok’s mission to inspire creativity and bring joy.
“TikTok is one of the fastest growing social media platforms. Through our exclusive sales representations, advertisers and agencies and also small and medium-sized enterprises can effectively use the opportunities of TikTok to reach new audiences. At Aleph, we are very happy to support, educate and grow enterprises and entrepreneurs through TikTok’s innovative advertising solutions. said Cristian Cores, Senior Vice President of Latin America of Aleph.
“Using TikTok's creative tools, advertisers and agencies can create bright, interesting, and engaging content that drives results. Through our partnership with Aleph, brands in Costa Rica, Guatemala, Panama and Dominican Republic have the opportunity to consult on-the-ground experts that are an extension of TikTok’s sales team. Aleph provides access to webinars and educational content in local language, enabling local advertisers to take the next step in their digital business evolution.” said Gabriela Comazzetto, GM Global Business Solutions Latam TikTok.
Press contacts
Natasha Valentine, Global Communications Director
Adam Bezeczky, Global Communications Manager
Or via Hudson Sandler
Andrew Richards, Adam Joste-Smith
About Aleph
Aleph Group, Inc is an ecosystem of global digital experts and technology-driven solutions that enables the growth of digital marketing. We connect thousands of advertisers with billions of consumers and create markets for local businesses to grow through digital advertising. Aleph is active in more than 130 primarily emerging countries and helps advertisers engage with consumers on over 45 of the world’s leading digital platforms, such as Google, Meta, Microsoft, Pinterest, Reddit, Snap, Spotify, TikTok, Twitch, Uber, X (formerly Twitter) and others.
Through tailored solutions built on proprietary technology, through our local teams, we provide media partnerships, proprietary ad tech solutions, digital advertising education and cross-border payment solutions. We excel in expanding into unfamiliar territories and navigating local and central bank regulations Through Aleph Payments, our cross border credit underwriting & payments service, we simplify complexities from KYC, local billing in 49 currencies, collections, tax settlement, exchange settlement, cross-border credits and payments allowing businesses to focus on their main business operations.
Aleph was established in 2021 after evolving from IMS’ birth in 2005, and continues to be led by its founding CEO, Gaston Taratuta, EY Entrepreneur of the World 2022, with a vision to accelerate the global shift from offline to online and drive long-term economic growth. To support this shift, Aleph launched its own social initiative, Digital Ad Expert, which is on a mission to create economic opportunities through digital advertising education.
Aleph’s approach has been highly successful to date. In recent years, the Group has scaled up to more than 1,600 employees in 65+ offices across 5 continents and has secured investment from institutional partners including CVC Partners, Mercado Libre, Sony, Twitter, and Snap.
About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.
